Nike Converse BB Shift CX
An interactive installation showcasing the Converse BB shift CX with bright and dynamic visuals responding to visitors movements.
Palais Brongniard
Paris, France
During the Nike On Air event in Paris, where Nike showcased their latest collection for athletes, we designed a custom shoe display scenography enhanced with interactive visuals that surrounded the product. As attendees approached, their presence triggered immediate responses, encouraging interaction with the installation. With a simple gesture, their hands animated the display, bringing life and motion to the set.
Technical data
Resolume Wire
Kinect Azure
Credits
Creative direction
Marguerite TRICAUD
Technical direction
Jonathan RICHER
Client
Nike
Blue Revolver
