An immersive and interactive video show at Hasbro’s licensing expo, a pivotal moment for the brand to unveil their latest updates.

La Gaîté Lyrique

Paris, France

We designed and produced immersive visuals for the event that took place at the Gaîté Lyrique in Paris. Little Pony is a great example of how we dived into the universe of the brand and created a unique experience.

The stage was also made interactive, with speakers being able to affect the immersive environments in real-time.

Hasbro

Technical data

6 video projectors 10KL

1 node Augmenta

1 hour custom content

Millumin Mediaserver

Hasbro

Credits

Production
Les envahisseurs
Litup

Content / Interactive floor / Videomapping
THÉORIZ

Technical resources
Gaité Lyrique

Creative direction
Jonathan RICHER

Visuals artists
Alexandre LOUVENAZ
Oscar MANTILLA

3D animation
Benjamin KUPERBERG

Interaction
Félix COTE
Olivier MEYER
David-Alexandre CHANEL

Videomapping – Show control
Jonathan RICHER

Sound design
Romain CONSTANT

Music
Max COOPER

Thanks
Antoine COUBLE

Hasbro
Hasbro
Hasbro