An immersive bike simulation to illustrate the performance of an Essilor’s optical product.

Eurobike trade show

Friedrichshafen, Germany

Visitors are invited to complete a bicycle ride in the mountains and test the optical performance of Essilor’s glasses in a realistic setting. Sound, light, and vibrations enhance the realism and immersiveness of the simulation.

Essilor bike simulator

Technical data

Custom half dome (2,3m diameter)

1 video projector Panasonic 7000 lumens

1 image generator

Essilor bike simulator

Credits

Shooting & video editing
THÉORIZ

Experience design
THÉORIZ

Construction
R&D Concept

Music
Kelly MAC & Aaron John SHAPIRO – Entrance

Essilor bike simulator
Essilor bike simulator
Essilor bike simulator